Privacy Policy

Naples Towing & Recovery • 4484 Mercantile Ave Unit B, Naples, FL 34104 • 239-571-8726
Effective Date:

This Privacy Policy explains how Naples Towing & Recovery (“we,” “us,” or “our”) collects, uses, and protects information when you visit our website, contact us, or request towing or roadside assistance services.

Quick Summary:

  • We collect information you provide to request service or contact us (like name, phone number, and details about your request).
  • We use this information to respond, provide service, improve our website, and prevent fraud.
  • We do not sell your personal information.
  • We may use cookies and analytics to understand how our site is used.

Information We Collect

We may collect the following types of information:

  • Contact information: name, phone number, email address (if provided).
  • Service request details: vehicle information, location details you provide, and description of the issue.
  • Website usage data: pages visited, approximate location (city/region), device/browser type, and IP address.

How We Use Your Information

We use your information to:

  • Respond to calls, texts, form submissions, or service requests.
  • Provide towing and roadside assistance services and customer support.
  • Improve website performance, content, and user experience.
  • Measure advertising performance (including Google Ads) and prevent spam/fraud.
  • Maintain business records as required by law.

Cookies, Analytics & Advertising

Our website may use cookies or similar technologies to help the site function properly and to understand how visitors use the site. We may also use analytics tools (such as Google Analytics) and advertising features (such as Google Ads conversion tracking or remarketing) to measure performance and improve marketing relevance.

You can control cookies through your browser settings. Some features may not work properly if cookies are disabled.

Text Messages & Phone Calls

If you contact us by phone or text message, we may use your contact information to respond and coordinate service. Standard message and data rates may apply depending on your mobile carrier.

Note: We do not send marketing texts without your consent. Reply STOP to opt out of text messages at any time.

Sharing of Information

We may share information only as needed to operate our business, including:

  • Service providers: vendors that help us operate the website, analytics, communications, or business tools.
  • Legal requirements: when required to comply with applicable law, regulations, or legal process.
  • Safety and fraud: to protect our customers, our business, or the public from harm or fraud.

We do not sell your personal information.

Data Security

We take reasonable measures to protect the information we collect. However, no website or electronic transmission is 100% secure, so we cannot guarantee absolute security.

Data Retention

We retain information only as long as necessary for business purposes, service delivery, recordkeeping, and legal compliance.

Your Choices

  • You may request access, correction, or deletion of your personal information (subject to legal and business requirements).
  • You may opt out of cookies via your browser settings.
  • You may opt out of text messages by replying STOP.

External Links

Our website may link to third-party websites (such as Google Maps). We are not responsible for the privacy practices of third-party sites.

Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children.

Contact Us

If you have questions about this Privacy Policy or want to request changes to your information, contact us:

Naples Towing & Recovery
4484 Mercantile Ave Unit B, Naples, FL 34104
Phone: 239-571-8726

Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.